The Embroiderers’ Guild’s
Coaches and Course Designer


The Home of Stitch and Textile Art - an International Voice for Embroidery

Our Principal Course Designer

The Guild welcomes everyone with an interest in any area of embroidery or textile art.
We are proud to be recognized as the voice for raising the profile of textile and stitched art.


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About Sally McCollin


Meet Sally McCollin author of this suite of ‘Inspired to Create’ courses commissioned by the Embroiderers’ Guild to meet the needs of  adventurous embroiderers and textile designers… people who are themselves ‘Inspired to Create’.

Sally has been a textiles-based tutor in Art and Design, Hand and Machine Embroidery, Patchwork & Quilting, Photography, Textiles and Garment Construction for 20 years. In addition, she has designed and led national and international stitch and design workshops. Most of her commissions are based on Embroidery, Patchwork, Machine Embroidery and Knitting.

She is also a hand-knitwear designer and pattern-writer for a variety of well-known companies and has had designs exhibited world-wide. She is an author and editor for national magazines and has designed websites, given talks and hosted demonstrations for Coats Crafts, Colinette Yarns, Brightwater Holidays and Brother UK.

She has recently completed an embroidery book for UK publishers, Search Press, “Transfer & Stitch: Butterflies, Bees & Bugs”.

Sally has extensive knowledge of design, presentation and exhibition work, directing and styling photographic shoots, layouts and publishing (traditional and electronic) and preparing final artwork for print.

In her own words…

"My love of teaching developed extensively through my association with Coats Crafts UK <br>and involved working with Guilds, Consumer Groups, Holiday Companies, Magazines and Colleges."


Sally has been a member of The Embroiderers’ Guild for over 25 years, having been active at both branch and regional level.

She attended and delivered many activities and fundraising workshops throughout the country to raise the Guild’s profile and, in her role as Regional Co-ordinator for the Young Embroiderers, she organised and led activity days and workshop events at various prestigious locations, including Beamish Museum, Saltholme RSPB and The Ashmolean Museum.

“My wish is that you have an enjoyable, rewarding and, at times, stretching experience”.

Sally McCollin

Our Head Coach

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Anthea Godfrey is our Head Coach for all these courses. She is a member of the Embroiderers' Guild and has been involved in all things textile for a long time.

Her textile past includes:

  • BA Hons Textiles Goldsmiths’ College London University
  • Art Teachers Diploma, Goldsmiths’ College London University
  • Teaching -primary , secondary, F.E and H.E. prison, metal hospital
  • Principal Lecturer- London College of Fashion. City and Guilds, B.Tec. Diploma, H.N.C. specialising in Embroidery, Textiles Fashion and Theatre
  • Principal, International School of Creative Arts Wrexham, Slough
  • Lecturing/workshops Embroiderers Guild Nationally
  • Visiting lecturing. France Denmark, Kenya, New Zealand, Australia, Japan
  • Examiner- A.E.B ‘O’ and ‘A’ level Embroidery, City and Guilds Embroidery Part 1 and 2
  • External Examiner Diploma in Art and Design -Foundation BA Hons Textiles
  • Artistic Director Embroiderers Guild
  • E.G representative on the board of the Beryl Dean Award for Excellence in Embroidery Teaching
  • Mentor for four embroidery exhibiting groups

How our Coaches’ can Help You

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They will share insights with you



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They will suggest other sources of information


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They will prompt ideas


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They will support your thought processes


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They will help you find solutions


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They will help you if you get stuck